Sustainability features enables businesses to display Climate Pledge Friendly's recognizable green leaf icon, sustainability attributes, and third-party certification details on qualified products recognized by trusted third-party sustainability certifications. This helps customers identify products with sustainability features and make more sustainable choices using a familiar experience they recognize from shopping on Amazon.com.

Sustainability features label

This preview shows how the Sustainability features label may appear on your site with sample data. Your actual Sustainability features and certification details will be specific to your eligible products. Review them on the Manage Sustainability features page in the Buy with Prime console.

	Sustainability features label: The Sustainability features label helps shoppers identify your products with sustainability features more easily. The label displays Climate Pledge Friendly's recognizable green leaf icon and the product’s sustainability features, such as organic content or safer chemicals, giving shoppers an immediate signal that the product has a verified third-party sustainability certification. Interacting with the leaf icon and label brings shoppers directly to the Sustainability features details.
	Sustainability features: The Sustainability features details help shoppers understand your product’s sustainability attributes and verified third-party sustainability certifications through clear messaging. Interacting with the certification logo brings shoppers directly to the Certification details while interacting with the 'Learn more' link brings shoppers to the Climate Pledge Friendly program page to explore the 50+ sustainability certifications included in the program.
	Certification Details: The Certification Details help shoppers understand the third-party sustainability certification(s) that distinguish the product. Interacting with the 'Learn more about this certification' link brings shoppers to the certifier’s website.

Product detail page placement

	Below customer reviews: Position the Sustainability features label below the customer reviews on your qualified product's detail page to resemble the experience customers recognize on Amazon.com.
	Below product title: Position the Sustainability features label below the product title on your qualified product's detail page to help shoppers identify products with sustainability features more easily.

Customization Options

Default

The default view is the standard way of showing Sustainability features that shoppers will recognize from Amazon.com. However, you can customize the appearance to make Sustainability features feel like it’s an integrated part of your experience.  

Default view: Light mode, medium leaf icon and label size, and Amazon Ember font family

Color mode

Select the color mode that best corresponds with your site background color while ensuring the text remains legible and accessible.

Light

Dark

Font Family

Select a font from the offered options that best matches your site's prevailing font.

Default: Amazon Ember

Fira Sans

Inter

Source Serif Pro

Leaf Icon and Label Size

Select a leaf icon and label size that best matches the scale of other details on your site.

	Extra Small
	Small
	Medium
	Large
	Extra Large

Dos and don'ts

Ready-to-use lines

Headline or banner copy

Look for the leaf to discover certified products on the [brand name] site.
Discover products with sustainability features on the [brand name] site.
Find products with sustainability certifications on the [brand name] site.
Look for the leaf on the [brand name] site.
Shop products recognized by Climate Pledge Friendly on the [brand name] site.

General

Discover products with sustainability features on the [brand name] site.
Shop products with sustainability features on the [brand name] site.
Look for the leaf to discover products with sustainability certifications on the [brand name] site.
Find products recognized by Climate Pledge Friendly on the [brand name] site.
Sustainability features help customers make choices that align with their sustainability values.
Sustainability features help customers make more sustainability choices.
Sustainability features help customers make more sustainable shopping choices.
Prime members can shop eligible products with sustainability features on the [brand name] site with fast, free delivery and easy returns.
Check out products with sustainability features that are eligible for fast, free delivery for Prime members on the [brand name] site.

Ads and social

Prime members can now shop eligible products with sustainability features on the [brand name] site.
Discover products with sustainability features and fast, free delivery for Prime members on the [brand name] site.
Look for the leaf to discover products with sustainability certifications on the [brand name] site.
Shop eligible products with sustainability features on the [brand name] site.

Product specific

Get [product] with sustainability features on the [brand name] site.
Prime members can get [product] with sustainability features with fast, free delivery on eligible orders on the [brand name] site.
Discover [product] with sustainability features on the [brand name] site.

Website

Discover products with sustainability features on the [brand name] site.
Look for the leaf to discover products with sustainability certifications on the [brand name] site.
Prime members can shop eligible products with sustainability features on the [brand name] site with fast, free delivery and easy returns on eligible orders.

Email subject lines

Sustainability features now available on [brand name] site
Discover products with sustainability features on [brand name] site
Look for the leaf to discover certified products
Prime members can shop certified products on [brand name] site

Sustainability Features