The Prime Check logo is a visual indicator that denotes products or services are eligible for Prime benefits, including fast, free delivery and easy returns. It consists of the word "Prime" preceded by a checkmark. This logo can appear on product category pages, product detail pages, and throughout the checkout interface.
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Prime Check logo: Use this variation on the Mini-cart page to indicate which products in the shopper’s cart are eligible for Prime. |
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Prime Check logo with options available: Use this version when at least one variation of the product is eligible for Prime. This helps in cases where the shopper isn’t signed in or when not all SKU variations are eligible for Prime, signaling that Prime delivery may be available based on the selected variation.
Always use the Prime Check logo with options available option for Category pages and Product detail pages. If you don't indicate that there are options available, shoppers might believe that the product is Prime exclusive and not available without a Prime membership. |
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Prime Check logo with delivery estimate: Use this variation on the Checkout page, and Order confirmation page to indicate Prime eligibility and an estimated delivery date. Giving users a more specific expectation of when they’ll receive their item is especially useful for time-sensitive purchases. |
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Display the Prime Check logo with options available (on eligible products) below the product image and title, but above the price.
Always use the Prime Check logo with options available option for category pages. If you don't indicate that there are options available, shoppers might believe that the product is Prime exclusive and not available without a Prime membership. |
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Display the Prime Check logo as a filter option in your search function, near or at the top of the array of filters. Include a Prime filter to give shoppers quick access to products that meet the key decision factors of free shipping, fast delivery, and easy returns. |
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Display the Prime Check logo with options available (on eligible products) below the product image and title, but above the price.
Always use the Prime Check logo with options available option for product detail pages. If you don't indicate that there are options available, shoppers might believe that the product is Prime exclusive and not available without a Prime membership. |
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Display the Prime Check logo (on eligible products) below the product image and title. |
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Display the Prime Check logo with delivery estimate (on eligible products) below the product image and all details including title and price. |
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Display the Prime Check logo with delivery estimate (on eligible products) below the product image and title, and to the right of the price. |
The Prime Check logo should always have a default width of 54px (3.85 rem), which serves as both its minimum and maximum width. When the font-size control (font-size-base) is adjusted, the checkmark should scale proportionally with the surrounding text.
