Select components

The following is a list of all available components for Prime shopping experiences. These components help shoppers navigate your site intuitively, providing a consistent and trustworthy interface.

Components Description Design
Button Shoppers use the Buy with Prime button to make a purchase with Prime delivery. This can be a stand-alone button or be shown with an estimated delivery date. The button always directs the shopper to a purchase workflow. Button
Delivery estimate card The Prime delivery estimate is the date when Prime items are estimated to arrive. Delivery estimate card
Learn more Shoppers choose “learn more” to see more details about Buy with Prime. Learn more
Order management link The Order management link allows users to view and manage their orders, including tracking shipments, initiating returns, accessing customer support, and handling related tasks. Order management link
Prime Check logo The Prime Check logo and other marketing materials can be used to let shoppers know that you offer Buy with Prime. Learn how you can use this on your site in the Buy with Prime Merchant Brand Guidelines. Prime Check logo
Returns message Items that are eligible for returns are indicated by showing “FREE delivery & easy returns.”

When an item is not eligible for return, it just states “FREE delivery” on the product page. The checkout page includes a more detailed message that the item is not eligible for return.
Returns message
Sign up for Prime membership The sign up for Prime Membership component encourages users to join Prime with personalized messaging, key benefits like free delivery, and Amazon-branded visuals for emphasis. Sign in for Prime membership

Solutions

These powerful tools can help you grow your business, including MCF fast badges that help you boost conversions with fast delivery estimates and Reviews from Amazon that help boost shopper purchase confidence with real Amazon reviews and ratings.

Components Description Design
MCF fast badge The MCF fast badge component displays fast delivery dates on product pages and ads for products that are fulfilled with MCF (no Prime branding). They can help boost traffic, conversion, and sales by showcasing fast delivery speeds early in the shopper journey. MCF fast badge
Ratings from Amazon (recommended, not required) Amazon ratings are customer-assigned star ratings, typically from 1 to 5, that reflect customers’ satisfaction with a product, helping others make informed purchasing decisions. Ratings from Amazon
Reviews from Amazon (recommended, not required) Reviews from Amazon display your product reviews from Amazon directly on your product pages to provide social proof for shoppers on your site. Ratings from Amazon