Reviews from Amazon help boost shopper confidence and conversion by displaying your Amazon.com reviews directly on your ecommerce site.

Why this is important
Reviews help shoppers decide if they can trust a product or not. Shoppers value hearing from real customers about how products have worked for them and met the reviewer's expectations. Peer reviews often include additional product information not covered in the product description that help the shopper determine if the product will meet their needs.

“I don’t ever buy anything without reading at least a few of the reviews. I use rating as a starting point…especially if I don’t have reviews to go off of. I want the same quality of service and products from Amazon on these [other] sites."

Prime member

Reviews and ratings options

	Ratings widget: Ratings help shoppers form an initial opinion about a product at a glance before diving into the product description and reviews. Interacting with the ratings brings shoppers directly to the reviews section of the product details page. Without ratings, shoppers can have a more difficult time finding or correctly interpreting information about the product.
	Reviews widget: Reviews help shoppers evaluate your product in detail. The ratings distribution chart is shown at the top of the review section to show a comprehensive summary of the ratings. Shoppers can filter this chart by specific rating.

Placement

Ratings widget

PDP position: Position the ratings widget prominently on the product detail page, ideally below the product title to catch shoppers’ attention.

Position near other ratings: Place the Reviews from Amazon ratings widget in close proximity to the top or bottom of other ratings on your site. This allows shoppers to compare the two ratings at a glance.

Reviews widget

PDP position: Place the reviews widget below the product description, where shoppers expect to find them. It’s a best practice to place the widget in full-width, not in a side panel, to make it easier for shoppers to read and browse photo reviews on desktop environments.

Position near other reviews: Place the Reviews from Amazon widget before other reviews. Although shoppers appreciate seeing reviews from multiple sources, Amazon reviews are a familiar experience that shoppers widely know and trust.

Customizations

Avoid hiding reviews

Don't hide Amazon reviews within separate tabs or sub-menus. Hiding Amazon reviews creates a poor customer experience and can cause confusion. However, you can incorporate expanding and collapsing functionality.

Default or customized view

The default view is the standard way of showing Amazon reviews that shoppers will recognize from Amazon.com. However, you can customize the widget to make Reviews from Amazon feel like it’s an integrated part of your experience.

Customization options

Colors of the review text, logo, and stars aren’t customizable to protect the shopper experience.

Keeping core elements of Amazon reviews the same across sites helps maintain shopper confidence and trust in reviews. This consistency guides shoppers in what to look for and makes it easier for them to us and interact with Amazon review features wherever they shop.

Preset

Select a preset that best corresponds with your page background color.

	Light: If your page has a light background color, select light mode.
	Dark: If your page has a dark background color, select dark mode.

Styles and layout

	Fonts Select a font from the offered options that best matches your site's prevailing font. Because reviews are text-heavy, it's best to choose a clean, readable font to provide the best shopper experience.
	Rating star size Select a rating star size that best matches your site. If you have another ratings widget on the page, make sure that the two ratings widgets have similar star sizes.
	Transparent background To make Reviews from Amazon feel more integrated on your site, you can select a transparent background. When choosing this background, make sure that the text is still legible and accessible. For details, see Maintain accessibility
	Corner radius Select a corner radius that best matches elements on your site.
	Link colors Select an accent color that best matches the color of links on your site. Make sure that the link color is readable and accessible.
	Button colors Select an accent color that best matches the color of buttons on your site. Make sure that the font color within the buttons is readable and accessible.