Introduction to the shopper experience guidelines
Welcome to the Buy with Prime Shopper Experience Guidelines
These guidelines help you meet the Prime experience bar by ensuring shoppers can easily find products eligible for Prime, enjoy fast, free delivery, and benefit from a smooth post-purchase experience. They also support Amazon solutions like Reviews from Amazon and Multi-Channel Fulfillment (MCF).
Important
The Prime requirements under this guide are consistent with public guidance made available in May of 2023. This guide adds additional best practices based on lessons learned from successful Buy with Prime launches, to help merchants become wildly successful.
Ways to offer Prime on your website
Sign-in banner flow
The sign-in flow adds Prime delivery to your shopping experience, embedded within your existing checkout pages. Shoppers can sign in and choose to pay with any preferred payment method that you offer on your site. Feedback suggests this flow resonated the most clearly with shoppers.
Express button flow
The express button checkout flow provides an ultra-fast checkout experience for shoppers using the shipping and payment details from their Amazon account. This flow requires Amazon Pay.
Amazon Multi-Channel Fulfillment Fast Badge
The Amazon Multi-Channel Fulfillment (MCF) Fast Badge helps your shoppers make informed decisions by providing real-time delivery estimates on your product pages and fast, reliable shipping from Amazon Multi-Channel Fulfillment (MCF).
Updated 4 days ago