Use of the Buy with Prime Badge

As a Buy with Prime Partner, you may use the Buy with Prime badge to communicate your services related to Buy with Prime to existing and prospective merchants. You must follow these guidelines to use the Buy with Prime badge.

• Ensure that your logo and the Buy with Prime badge have similar visual weight.
• Use the first three letters from Prime (pri) to measure out the spacing between your logo, the dividing line, and the badge.
• Because logos vary, use your best judgment when creating visuals and adhere to one of the lockup variations provided.

Co-branded lockups

Wide logos

Square logos

Tall logos

Stacked logos

Minimum size

Examples

Correct usage

You can use the Buy with Prime badge in one of the orientations below. Use your best judgment to ensure that your logo and the Buy with Prime badge have similar visual weight.

Incorrect usage

To maintain brand integrity, do not alter the Buy with Prime badge, including orientation, proportion, size, or color. The following are some examples of incorrect uses.