Overview

These tenets help guide you as you offer the Prime experience on your own site, ensuring Prime members have a consistent post-purchase experience whether they are shopping on Amazon or directly on your merchant sites. We want to offer Prime members an intuitive self-serve experiences, while making it easy to get additional human assistance, either from customer support representatives or merchants directly.

Meet and exceed Prime expectations

Maintain consistency with Amazon's Prime experience.

• Key expectations include:
  • 30-day return window
  • Self-service return initiation
  • Convenient return drop-off options
  • Quick refund processing
  • 24/7 customer support

Integrate the Prime post-purchase experience

Optimize how Prime and Non-Prime items work together.

Build trust through transparency

Provide clear and accurate information at all steps on the shoppers journey.

• Offer timely communication via emails
• Empower shoppers with self-service features
• Address key shopper insights:
  • Provide accurate order tracking
  • Ensure product quality
  • Provide clear return and product coverage options

What our customers are saying

"Buy with Prime's post-purchase experience has transformed our customer satisfaction rates."
Leading Fashion Retailer

"Returns processing time cut in half since implementation."
Major Electronics Merchant