The Prime membership prompt page is rendered by Amazon and guides shoppers through a streamlined enrollment process, including a Prime membership trial to receive free delivery and easy returns on their Prime purchase.

Sign-up screen options

Displayed on product detail page for SFCC

A Prime membership prompt shown during checkout, notifying the user that they are not a Prime member. Encourages sign-up to access fast, free delivery and easy returns. Includes a "Sign up" call-to-action button and the option to sign out and switch accounts.

Displayed on product detail page for Widget

If you offer the ability to sign up for Prime during your experience, this screen appears and allows shoppers to sign up. They’re redirected back to your site to complete checkout after signing up. Sign up screen: Users can learn more about Prime benefits, pricing, and pay for their membership all within one screen. This information is not customizable and must be displayed as is.

Placement

• Desktop: Position the Prime membership sign-up screen as a modal dialog with a scrim in the background. Ensure it’s triggered either during checkout or when selecting a Prime benefit, maintaining the user's flow with a prominent close button.

• Tablet: Display the sign-up screen similarly as a modal dialog with a scrim in the background. Align the modal with the tablet’s display dimensions to avoid unnecessary scrolling.

• Mobile: Display the sign-up screen as a full-page view with vertically stacked sections to streamline navigation.

Design guidelines

Responsiveness

Widget width ranges from 300-740px.