Channel-specific application

Website

We encourage you to present your Buy with Prime expertise in your own brand voice. However, there are specific copy requirements to follow when you want to create messaging that promotes your expertise for Buy with Prime or the product benefits.

👍

DO

• Do state your expertise clearly and separately from the Buy with Prime value proposition.
• Do identify yourself as a “Buy with Prime Partner.”
• Do use your own tone and voice when speaking to visitors on your website.
• Do refer to your experience with Amazon or Amazon sellers, if applicable.
• Do refer to Buy with Prime as a new way for merchants to grow their ecommerce business.
• Do clarify that merchants can simplify their fulfillment.
• Do only use preapproved messaging when speaking about 
Buy with Prime benefits.

❗️

DON'T

• Don’t mix your expertise with the Buy with Prime value proposition—fast, free delivery and easy returns.
• Don’t refer to ecommerce providers that are not compatible with Buy with Prime.
• Don’t refer to features that are not currently available on Buy with Prime.
• Don’t make any direct revenue growth claims from Buy with Prime.
• Don’t mention Amazon Pay benefits, such as fraud protection.
• Don’t refer to the return process as “hassle-free.”
• Don’t say Buy with Prime will “create repeat shoppers” or “turn shoppers into repeat customers.”

Buy with Prime page or section on your site

This is an exceptional circumstance where partners can use the Buy with Prime badge alone. The badge should be used only in a dedicated section where your expertise is stated, for example: services overview page or work sample page. The general copy and imagery guidelines and website-specific guidelines listed directly above apply to this page. For other cases, follow these guidelines and orient the Buy with Prime badge with your logo (see Partner use of the Buy with Prime badge).

Web banners

👍

DO

• Do include the Buy with Prime badge clearly in your communication and ensure that your logo and the Buy with Prime badge have similar visual weight. The badge should be no smaller than 80 px.
• Do use your own brand imagery.
• Do use preapproved messaging when speaking about Buy with Prime.
• Do lead traffic to a page where your Buy with Prime expertise is clearly stated.

❗️

DONT

• Don't use the Buy with Prime badge by itself. Do use the co-branded logo lockup.
• Don't compromise readability by making the Buy with Prime badge smaller than 80 px. Maintain minimum clear space.
• Don't mix your expertise with the Buy with Prime value proposition—fast, free delivery and easy returns.
• Don't make any direct revenue growth claims about Buy with Prime.
• Don't refer to any other Amazon Prime benefit beyond fast, free delivery and easy returns.
• Don't use “Buy with Prime” as a verb or in the possessive ("Buy with Prime's").

Social media

👍

DO

• Do include the Buy with Prime badge clearly and ensure that your logo and the Buy with Prime badge have similar visual weight. The badge should be no smaller than 80 px.
• Do lead traffic to a page where your Buy with Prime expertise is clearly stated.
• Do use preapproved messaging when speaking about Buy with Prime.
• Do identify yourself as a “Buy with Prime Partner.”
• Do use your own brand imagery.

❗️

DON'T

• Don’t mix your expertise and the Buy with Prime value proposition.
• Don’t compromise readability by making the Buy with Prime badge smaller than 80 px. Maintain minimum clear space.
• Don’t say Buy with Prime will “create repeat shoppers” or “turn shoppers into repeat customers.”
• Don’t refer to any other Amazon Prime benefit beyond fast, free delivery and easy returns.
• Don’t imply a higher standard of product quality guaranteed by Amazon Prime.