FAQ

Q: Can I use traditional advertising channels, such as print, TV, OOH, or packaging to advertise Buy with Prime?
A: If you would like to use the Buy with Prime badge in any traditional media channels, please speak to your Buy with Prime Partner manager for guidance on how to obtain the necessary approval.

Q: Are there any guidelines for press releases?
A: Buy with Prime Partners are not allowed to issue press releases about Buy with Prime. Please reach out to your Buy with Prime Partner manager for other ways to spread awareness about Buy with Prime.

Q: My team doesn’t want to follow these guidelines. Can we get an exception?
A: No, these guidelines apply to all Buy with Prime Partners and are in place to provide the best experience to Prime members.

Q: What happens if my marketing fails to comply with the guidelines?
A: Strict compliance with these guidelines is required at all times. We reserve the right to revoke your permission to use the Buy with Prime badge if these guidelines are not met.

Q: Can I use the Prime Smile logo and Prime Checkmark logo Amazon adds to merchants’ stores through the API on other marketing materials?
A: No, the Prime Smile logo and Prime Checkmark logo will have a designated placement assigned to merchants’ ecommerce sites via the approved applications. Use of these brand elements outside this placement is prohibited. However, we encourage you to use the Buy with Prime badge in your marketing materials.

Q: How should I respond to media inquiries?
A: Any media inquiries regarding Amazon, Amazon Prime, or Buy with Prime should be directed to Amazon PR at [email protected].