Explore

Overview

Before you start working with the Shopper Experience Guidelines, please take a moment to read through the following topics—they’ll provide you with a helpful introduction to the world of Shopper Guidelines.

Components

These components support Prime experiences and help shoppers navigate your site with ease and confidence.

Solutions

The following are powerful tools to help you grow your business, including Amazon reviews and ratings for your ecommerce site and dynamic delivery estimates for your products that are fulfilled by Amazon MCF.

Best practices

Enhance your Buy with Prime experience by exploring ecommerce best practices that can help you convert shoppers and improve usability, as well as accessibility guidance that helps ensure that your site is accessible to all shoppers.

Ways to offer Prime on your website

Sign-in banner flow

The sign-in flow adds Prime delivery seamlessly to your shopping experience, embedded within your existing checkout pages. Shoppers can sign in, and choose to pay with any preferred payment method that you offer on your site. In concept testing, this flow resonated the most clearly with shoppers.

Express button flow

The express button checkout flow provides an ultra-fast checkout experience for shoppers. Using their address and payment details from their Amazon account, they can check out quickly. This flow requires Amazon Pay.

Boost site conversions with fast delivery speeds

Help grow sales by converting more shoppers into customers with real-time delivery estimates on your product pages and fast, reliable shipping from Amazon Multi-Channel Fulfillment (MCF).

Learn more about MCF MCF fast badges

Prime benefits

Attract new shoppers with a checkout and delivery experience that Prime members love—on your site.

Leverage Amazon’s fulfillment network to keep up with shopper delivery expectations.

Build lasting customer relationships with a first-class online shopping experience.

Convert more shoppers with the promise of free delivery, at the speed of Prime.

What our customers are saying

“Buy with Prime really adds that level of credibility because of the trust that consumers have with Prime. Being able to offer that to consumers when they’re shopping our site really gives that extra level of confidence, and we see that in the results.”

Carney Nir, VP of Commerce and Digital Experience, bareMinerals

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Incorrect usage