Learn More
Ways to educate shoppers
1. Learn more pop-up
Shoppers are able to tap on “learn more” to see more details about the Buy with Prime program.
Shoppers may be seeing Buy with Prime for the first time on your website. Including a link to learn more gives shoppers context on what this program is without having to leave your shopping experience.
2. Shopper education video
Additionally, consider explaining Buy with Prime to your shoppers by including the Buy with Prime shopper video on your website.
How to add the video to your site
Choose an appropriate page to embed the video on your site, such as an FAQ page, and then follow these instructions:
- Go to the YouTube video.
- Choose Share and then Embed.
- Select the embed options that you prefer. If you want to start a video at a certain time, select Start at and enter the time where you'd like the video to begin playing.
- Choose Copy to copy the HTML code.
- Paste the code into your ecommerce site HTML.
3. Buy with Prime FAQ
Consider adding a Buy with Prime FAQ to your site so shoppers can learn more about the program. Use the following questions and answers for the FAQ. Note: Before you publish the FAQ to your site, add you brand's name or relevant information wherever you see the [brackets] within the approved copy.
What is Buy with Prime and how does it work?
Buy with Prime allows millions of US-based Amazon Prime members to shop directly from participating online stores with the trusted experience that you expect from Amazon—including fast, free delivery, a seamless checkout, and easy returns. When you shop directly on our site, you see the Buy with Prime button and Amazon Prime delivery promise on eligible products, which signals that the item is available for free 1–2 day shipping and easy returns. By clicking the Buy with Prime button, you can check out by signing in to your Amazon account, which prepopulates your payment and shipping details on the checkout page. You receive an order confirmation email after placing your order, and then a shipping confirmation email with a link for tracking when the order is shipped. If you aren't an Amazon Prime member, you can sign up and start your free 30-day trial today.
Do I have to be an Amazon Prime member to use Buy with Prime?
Yes, you must be a Prime member to purchase products using Buy with Prime at participating online stores.
How do I make a purchase using my Prime shopping benefits on sites beyond Amazon.com?
When you decide to purchase a product offering Buy with Prime on a brand’s ecommerce site, you’re prompted to sign in to your Amazon account. After your Prime membership is verified, your order is processed using your preferred payment and shipping information stored in your Amazon account.
Is it similar to the shopping experience that I'm familiar with as an Amazon Prime member?
Yes, Buy with Prime offers the fast, free delivery, easy returns, and seamless checkout that Prime members love.
Can I check out using Buy with Prime if I'm not in the US?
No, Buy with Prime orders can only be placed and shipped to addresses within the contiguous US, Alaska, Hawaii, and Puerto Rico.
How do I apply a coupon code to eligible products that offer Buy with Prime?
Select an eligible product and click the Buy with Prime button on the product page. Apply the coupon code at checkout and the discounted amount is deducted from the order total.
Can I use Amazon Gift Cards, Amazon promotional discounts, or [INSERT STORE NAME] loyalty points when I check out using Buy with Prime?
No, Amazon.com Gift Cards and promotional discounts or loyalty points offered by [INSERT ONLINE STORE NAME] can’t be used as a payment method to place an order using Buy with Prime. Amazon.com Gift Cards can only be used to purchase eligible goods and services on Amazon.com and certain related sites as detailed in the Amazon.com Gift Card Terms and Conditions.
[Buy with Prime app for Shopify merchants]
What forms of payment are accepted when I check out using Buy with Prime?
Shopify Payments processes payments for Buy with Prime orders. However, you still use your Amazon Pay account, so that Amazon can verify your Prime member status and you can use the shipping and payment information stored in your Amazon account.[All other ecommerce provider merchants]
What forms of payment are accepted when I check out using Buy with Prime?
Amazon Pay processes payments for most Buy with Prime orders using the payment method stored in your Amazon account. Amazon Pay accepts credit and debit cards, including Visa, Mastercard, Discover, American Express, Diners Club, and JCB. Learn more about Amazon Pay payment methods.
Can I set up a subscription using Buy with Prime?
No, Buy with Prime doesn’t support subscriptions.
Where can I check the status of my order?
There are two ways to check your Buy with Prime order status. You can check the order status in your Amazon account on the Your Orders page under the Buy with Prime Orders tab, which is viewable in your account on desktop or in the mobile app. You can also check your order status by clicking on the link in the order confirmation email that we sent, which directs you to the order details page.
How do I cancel a Buy with Prime order?
After you place an order using Buy with Prime, you can initiate an order cancellation from the order detail page if it hasn't already shipped. The link to the order detail page is included in your order confirmation email.
When do I receive a refund for a canceled order?
If the cancellation is successful, you can expect to receive your refund within 3-5 business days after the cancellation is confirmed.
What is the return policy for Buy with Prime orders?
Some items in Buy with Prime orders are eligible for return and refund. To start a return, view your order status from the link in the email that you received after you placed your order or from your Amazon account on the Your Orders page under the Buy with Prime Orders tab. You can initiate the return process and choose from a number of return options, including label-free, box-free returns and convenient dropoff locations, such as Amazon physical stores, Whole Foods Markets, or UPS Stores. If the item is eligible for return, but not for label-free, box-free returns, you can still return the item at USPS or UPS locations in a box with the provided return label. For eligible items, you receive a full refund if they are in resellable condition and returned within the return window. If you have questions about returns eligibility or the returns process, contact customer service using the link on the order detail page. Buy with Prime orders are covered by the Amazon Pay A-to-z Guarantee.
When do I receive a refund for a returned item?
For eligible items, a refund is processed when the item is dropped off at the location that you selected when initiating your return. Otherwise, the refund is processed when the item is received and reviewed at the Amazon fulfillment center. It can take up to seven business days for the refund to show up on your account.
What happens if my order is late?
Most Buy with Prime orders arrive on time, but orders can sometimes show up after the estimated delivery date. Possible reasons for late delivery include:
- Incorrect address
- Missing apartment, building, floor, or unit number
- Severe weather conditions
- Other carrier-related delays
If you don’t receive your order in the estimated time frame, we recommend that you:
- Wait 48 hours to allow for unexpected delays.
- Confirm the correct shipping address in your order details.
- Check the status of your order on the order details page by clicking on the link in your order confirmation email or in your Amazon account.
- Check the status of your package with the tracking link included in your shipping confirmation email.
If you confirmed your shipping address and the order status and you still haven’t received your order after 48 hours, please contact customer service using the link on the order detail page.
Who do I contact for questions about or issues with my Buy with Prime order?
For questions about your order, go to the order details page using the link in your confirmation email or the Buy with Prime Orders tab in your Amazon account. If you have additional questions or experience an issue with your Buy with Prime order, contact customer service using the link on the order detail page. Learn more
Why is this important?
Since Buy with Prime is new, this information helps educate shoppers on what it is and how it works. This helps them move forward and shop with confidence.
"Since I don’t really know how Buy with Prime works, that would be good information just to know ahead of time. On Amazon they have that 1-click purchase option. This kind of looks like that, which would be good information to know. More clarity on Buy with Prime and how that process works would be the most helpful thing to have.” - Prime member
Shopper goals this supports
- Learn more about a brand
Shopper journey
The blue dot indicates where this component is used in the shopper journey.
Do's and don'ts
Do
Help shoppers learn more about the program directly from your website.
Do
Make your own informational banners and FAQ pages using the pre-approved messaging and content from the Buy with Prime Merchant Brand Guidelines.
Don't
Modify the content in the "learn more" pop-up.
Updated about 1 year ago