Dos and don'ts

General

✅

Do

Leverage our preset reviews widget to display Reviews from Amazon on your website.

❗️

Don't

Only display the ratings widget. Shoppers need the complete picture of reviews (written feedback, both positive and negative reviews) to have confidence in their purchase.

❗️

Don't

Make other reviews look like Reviews from Amazon.

❗️

Don't

Manually add your own version of Reviews from Amazon. Only use our authorized, approved experience.

❗️

Don't

Hide the fact that Reviews from Amazon are coming from Amazon. Shoppers trust the information in the reviews because they know it's coming from Amazon.

❗️

Don't

Only include positive reviews. Shoppers appreciate seeing reviews with lower ratings because it gives them the full picture to have confidence in the product.

Placement

✅

Do

Place the ratings widget near the product title.

✅

Do

Place two ratings widgets side by side.

✅

Do

Place the Reviews from Amazon ratings widget first if you have other reviews on the page.

❗️

Don't

Place reviews widget on a similar background color where it’s difficult to see the reviews.

Customizations

✅

Do

Choose a preset that clearly displays the ratings and reviews widgets.

✅

Do

Match the star rating sizes when you have more than one.

✅

Do

Make sure the transparent background color doesn’t affect the readability and accessibility of reviews.

✅

Do

Make sure the link and the background colors have enough contrast of at least 4.5:1.

❗️

Don't

Choose your own custom font. Some fonts can make reviews look dishonest.

❗️

Don't

Change the star rating colors.

❗️

Don't

Choose a link color that makes the link look deactivated.

Checklist

• Ratings and reviews widgets are clearly visible and discoverable.
• Placed the ratings widget below the product title against a background color with enough color contrast.
• Placed the reviews widget below the product description, where it’s clear to see the text.
• Chose a font that best matches my site from the provided list.
• Link color has high contrast from background color. See accessibility.
• [If applicable] The two star ratings on top of the page have similar sizes when they’re placed near each other.
• [If applicable] Transparent background doesn’t affect the readability and accessibility of the reviews.