Buy with Prime badge usage

Preferred badge

White on Prime Blue (use as the default badge)

Secondary badge

Prime Blue on White (use only when there isn't enough background contrast)

These guidelines apply to all badge types unless explicitly modified by the instructions and requirements set forth in the "Buy with Prime Partner badges" section

Clear space

Clear space around the badge is incredibly important. The badge pictured shows the minimum measure of clear space that is required. It's meant to give guidance in the smallest and tightest areas. The clear space scales in proportion to the size of the badge, so if the badge gets bigger, the clear space measure should increase as well.

Use the first three letters from Prime (pri) to measure out the spacing. Maintain minimum clear space. Avoid text, copy, graphics, and visual elements in the clear space.

Minimum size

The badge width must be at least 0.5 inches for print, 80 px for a 1x resolution screen, or 160 px for a 2x resolution screen.

Foundation colors

Downloads

Buy with Prime Badges

Incorrect usage

To maintain brand integrity, do not alter the Buy with Prime badge, proportion, or color. Below are some examples of incorrect uses.